Financial commentator Jim Cramer has publicly criticized Apple’s ongoing stock repurchase plan, stating that it no longer appears to be achieving its intended outcomes.
In a series of posts on X (formerly Twitter), Cramer expressed doubts about the value the company is generating through repeated buybacks, arguing that the strategy lacks meaningful impact in the current market climate.
While acknowledging Apple’s strong cash position, he suggested the company should seek out alternative uses for its capital that could foster innovation or long-term growth.
Cramer emphasized that although buybacks are not inherently bad, they must be backed by a clear forward-looking strategy to deliver lasting shareholder value.
Apple Urged to Consider Strategic Investments Over Buybacks
Cramer’s analysis signals a broader concern about Apple’s financial decision-making amid shifting market dynamics.
Apple has historically used buybacks to reduce share count and boost earnings per share (EPS), but critics argue this approach now seems misaligned with market expectations and the company’s broader innovation potential.
With significant cash reserves at its disposal, Apple could redirect some of this capital into acquisitions, partnerships, or technology investments that offer future-proof value.
Cramer pointed to possibilities such as purchasing emerging AI firms like Perplexity.
He is asserting that the company should not shy away from bold moves, especially given increasing regulatory scrutiny of passive dominance in key sectors.
Michael Saylor Suggests Bitcoin as a Strategic Asset for Apple
Responding directly to Cramer’s criticism, MicroStrategy co-founder Michael Saylor proposed a more unconventional path: Apple should buy Bitcoin.
Known for being one of the most vocal advocates of Bitcoin adoption among institutional investors.
Saylor argued that allocating a portion of Apple’s cash reserves to BTC could be a smarter long-term hedge against inflation and currency debasement.
He has long maintained that Bitcoin represents a superior store of value, especially for corporations seeking to protect their balance sheets over decades.
In his view, integrating Bitcoin into Apple’s financial structure would not only diversify its holdings but also position the company at the forefront of the next wave of financial innovation.
Also Read: US Strategic Bitcoin Reserve Will Involve Buying $BTC, Not Just Seized Assets, Says Jan3 CEO
A Corporate Crossroads: Innovation vs. Tradition in Apple’s Capital Strategy
The conversation between Cramer and Saylor has sparked renewed debate over how major tech companies like Apple should manage their capital in a fast-evolving global economy.
On one hand, Apple’s traditional approach, focusing on buybacks and internal stability, reflects a conservative strategy aimed at steady returns.
On the other, voices like Saylor’s are pushing for disruption through strategic investments in assets like Bitcoin, which align more with the future of digital finance.
As Apple continues to influence global financial trends, its decisions on capital deployment may set a precedent for other tech giants, particularly in how they balance financial prudence with visionary innovation.
Also Read: Publicly Traded Company Semler Scientific Invests Heavy in Bitcoin, Buys 871 BTC Worth $88.5M