Gate, a cryptocurrency trading platform, announced the launch of its new international domain, Gate.com, and unveiled a redesigned logo. The announcement came in a blog post celebrating Gate’s twelfth anniversary.
By adopting a unified web address and modern brand symbol, Gate aims to boost trust, streamline its global efforts, and signal a fresh phase of growth for users around the world.
A Stronger Global Identity
Since its founding in 2013, Gate has grown into one of the top digital asset exchanges, serving more than 23 million users. The move to Gate.com reflects the company’s mission to create a clear and recognisable brand for traders and investors everywhere.
The shorter domain name is easy to remember and works in any language or region. This step also follows Gate’s recent introduction of its Chinese name “门,” which translates to “door,” symbolising a gateway into the future of encrypted finance.
Together, these changes are meant to show that Gate welcomes users from all backgrounds and is ready to connect them under a single, trustworthy umbrella.
A Leap in Branding
The revised logo embraces a simple, minimalist design. Its clean lines embody Gate’s core principles like trust, technological advancement, and continuous growth.
By removing clutter and focusing on a sleek appearance, Gate communicates its dedication to clarity and professionalism. The logo redesign aligns with the new domain in presenting a consistent visual language.
As Gate rolls out minor updates across its platforms, users of Gate Japan, Gate Dubai, and Gate Europe will also see the new logo. This ensures that, whether in Asia, the Middle East, or Europe, traders recognise Gate as a unified, world-class exchange.
Strategic Vision for Growth
Behind these branding efforts lies Gate’s broader plan to become the “next generation super unicorn exchange,” a vision first shared by Founder and CEO Dr. Han at Gate’s twelve-year celebration in Dubai.
The company’s strategy centres on three pillars. First, Gate plans to invest heavily in technology. It aims to keep improving its trading platform through new features and stronger underlying systems.
Second, Gate is committed to compliance in multiple jurisdictions. It already holds or is pursuing licenses in places such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong. Gate Dubai recently gained approval from Dubai’s VARA to operate as a Virtual Asset Service Provider.
Finally, Gate hopes to expand its ecosystem beyond simple trading. It wants to build out services in Web3, infrastructure, and investment, creating a full circle of digital asset offerings.
Commitment to Security and Transparency
Gate takes security seriously. It became the first exchange to use zero-knowledge proofs to verify its reserves, allowing users to confirm that Gate holds more funds than customer balances.
According to Gate’s latest report, the platform’s total reserves stand at more than 10.8 billion US dollars, with a reserve rate surpassing 128%. This level of transparency helps build user confidence, especially as concerns about exchange solvency grow in the wider crypto world.
Gate’s approach combines strong technical safeguards with clear reporting, ensuring that traders know their assets are well protected.
With its new domain and branding, Gate aims to foster a reliable environment where users from different countries can trade, save, and explore digital assets. The company highlights its “professional, secure, and open” philosophy.
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