Gate.io exchange has joined forces with Oracle Red Bull Racing to launch a co-branded series of digital collectibles called “IN THE MOMENT.”
This marks the first major Web3 collaboration between the two organisations. By bringing Formula 1’s most memorable race moments onto the blockchain, the project aims to unite racing fans and digital asset enthusiasts in a fresh, interactive experience.
Digital Collectibles Series
The “IN THE MOMENT” collection spans all 24 Grand Prix events in the 2025 season. For each race weekend, a limited-edition digital artwork created by a well-known artist will become available.
These tokens celebrate key moments from each of the team’s historic race weekends. Collectors can mint the basic edition for free on the Gate.io platform. For those seeking rarer items, premium Platinum and Golden editions will be offered at a fee.
Launch Phases and Rewards
The release will unfold across four phases, each aligned with six iconic races. During each phase, users gain access to six unique collectibles.
As participants gather all 24 items, they unlock special rewards and perks tied to Oracle Red Bull Racing.
A dedicated event page on Gate.io lets collectors browse the full series, track their progress, and claim prizes. This structure encourages ongoing engagement throughout the racing season.
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Blending Speed, Art, and Blockchain
By combining the thrill of F1 with the power of blockchain, Gate.io hopes to create an immersive experience. The partnership underlines Gate.io’s goal to bring blockchain technology into mainstream sports and entertainment.
Fans not only own a piece of racing history but also enjoy the benefits of secure, on-chain ownership. This project highlights how digital assets can deepen fan interaction and build new communities around shared passions.
Voices from the Teams
This partnership is not new. The relationship dates back to a multi-year sponsorship deal that places Gate.io branding prominently on the race car throughout the 2025 season.
Oliver Hughes, Chief Marketing Officer at Oracle Red Bull Racing, said that “IN THE MOMENT” gives fans a way to relive the team’s most exciting races through beautiful digital art.
He added that working with Gate.io allows the team to offer followers a fun and modern way to connect. Dr. Han, Founder and CEO of Gate.io, noted that this year marks Gate.io’s twelfth anniversary.
He said the collaboration captures the exchange’s drive for innovation and passion for excellence. By merging F1 excitement with Web3, Gate.io hopes to create a lasting bond with its users.
Global Compliance and Expansion
Amid these creative efforts, Gate Dubai secured a Virtual Asset Service Provider license from Dubai’s VARA. This approval reflects the broader Gate Group strategy to expand under strong regulatory frameworks.
By earning VARA’s endorsement, Gate.io reinforces its commitment to safe and compliant growth in key markets.
Over the coming months, Gate.io and Oracle Red Bull Racing will roll out each phase of the “IN THE MOMENT” series. Racing fans can look forward to new releases that capture each Grand Prix’s spirit.
The collaboration will also explore further ways to blend live events, digital collectibles, and unique fan rewards.