Spanish coffee chain Vanadi Coffee has received shareholder approval to invest nearly $1.17 billion (approximately €1 billion) in Bitcoin.
The move signals a dramatic pivot toward becoming the country’s largest Bitcoin treasury firm. The decision comes amid financial struggles, with the company reporting a €3.3 million loss in 2024 and a negative net worth of €600,000.
On Sunday, Vanadi Coffee added 20 more Bitcoin to its holdings, according to a company announcement.
This latest purchase brings the company’s total Bitcoin treasury to 54 BTC, currently valued at approximately $5.8 million.
Vanadi Coffee’s (MCE: VANA.MC) stock surged nearly 25% intraday after news of its Bitcoin purchase, hitting a high of €1.15.
The Market cap stands around €11.8 million, with over 3.43 million shares traded that day—well above average volume. The stock has soared over 240% this month, driven by investor enthusiasm.
Vanadi Acquires 54 BTC, Including Recent Purchase at €98,896 Per Coin
Vanadi, which currently operates just six cafés in Alicante, has already purchased 54 BTC—most recently acquiring 5 BTC at an average price of €98,896 each.
The funding for this massive crypto accumulation will be raised through convertible bonds and equity issuances, backed by investors such as Patblasc Software Consulting and Global Tech Opportunities 10.
Inspired by treasury strategies from firms like MicroStrategy and Metaplanet, Vanadi aims to reinvent itself by holding Bitcoin as its core reserve asset. The move reflects both an attempt at financial turnaround and a bold bet on crypto as a long-term growth driver.
Vanadi’s $1.17B Bitcoin Bet Marks Bold Shift for Struggling Café Chain
Vanadi Coffee’s decision to invest nearly $1.17 billion in Bitcoin is a highly significant move, especially for a small, struggling café chain.
It represents one of the boldest pivots by a traditional retail business into digital assets, positioning Vanadi as Spain’s largest corporate Bitcoin holder.
At a time when institutional interest in Bitcoin is surging globally, Vanadi’s strategy mirrors those of high-profile firms like MicroStrategy, aiming to leverage Bitcoin as both a reserve asset and a financial hedge.
The move could potentially transform the company’s future, shifting its identity from a local coffee brand to a crypto-focused investment entity.
It also underscores the growing appeal of Bitcoin treasuries among non-tech firms seeking relevance, capital access, and long-term value preservation.
Also Read: Bitcoin to $3 Million? Michael Saylor and Adam Back Reveal Bold Roadmap for BTC’s Future
Vanadi Commits to Long-Term Bitcoin Accumulation Strategy
The Spanish coffee chain announced its intention to accumulate “large amounts of Bitcoin” as part of a long-term commitment to digital assets.
The strategic shift marks a significant diversification of Vanadi’s business model, expanding beyond hospitality into Bitcoin investment, management, and broader cryptocurrency-related ventures.
The company views Bitcoin not just as a financial hedge, but as a foundational asset for future growth. By aligning itself with institutional-level Bitcoin holders, Vanadi aims to redefine its corporate identity and leverage crypto as a core component of its financial strategy and business transformation.
The move reflects Vanadi’s growing commitment to its Bitcoin-focused strategy as it shifts from a traditional café business to a crypto-centric investment model aimed at long-term value preservation and financial transformation.