Bitget Wallet has teamed up with Mastercard and Immersve to launch a crypto card that works at more than 150 million merchants on the Mastercard network. The card will first hit the market in the United Kingdom and the European Union.
In the coming months, Bitget plans to extend the program to Latin America, Australia, and New Zealand. This move aims to bring seamless crypto spending to more everyday purchases.
Role of Immersive
Immersive handles the on‑chain conversion of crypto into fiat for each transaction. As a licensed Mastercard issuer, Immersve follows all the rules for know‑your‑customer and anti‑money laundering checks.
This ensures every swap from digital tokens to traditional currency meets strict regulatory standards before the payment reaches merchants.
Mastercard’s Crypto Push
Mastercard has stepped up its engagement with digital assets in recent years. The company now partners with several crypto firms to offer cards that turn digital coins into spending power.
It has rolled out pilot programs for central bank digital currencies and built a network for tokenised transactions. By backing crypto cards like the one with Bitget, Mastercard makes it easier for users to spend digital assets without changing platforms.
Growing Crypto Card Market
Bitget and Mastercard are joining a wave of crypto card launches. Earlier this month, crypto exchange Coinbase unveiled an American Express card that gives up to 4% back in BTC rewards.
Also Read: Mastercard Partners With MoonPay To Launch Stablecoin-Powered Cards
And in 2021, Gemini partnered with Mastercard to create a credit card offering crypto rewards on purchases. These products aim to bring digital assets closer to everyday life by rewarding users in their favourite tokens.
Why This Matters for Users?
The new card could lower the barriers to using crypto in daily transactions. Right now, many users switch their coins for fiat on exchanges before spending.
With Bitget’s card, holders can tap and go, letting Immersve handle the background work. This convenience may drive more people to treat crypto like cash, boosting adoption and normalising digital payments.
Industry Implications
For crypto firms, this partnership highlights the need to build secure, compliant payment rails. Working with a global brand like Mastercard adds trust in the eyes of merchants and users.
It also shows that mainstream financial networks see value in bridging digital and traditional money systems. Other players may seek similar deals to stay competitive.
As Bitget expands its card to new regions, it will face varying rules on crypto and payments. Success in the UK and EU could pave the way for launches in Latin America, Australia, and New Zealand.
Each market has its own licensing and oversight requirements. Bitget and Mastercard will need to adapt their processes to meet local standards while keeping the user experience smooth.
Also Read: Mastercard Introduces Debit Cards in Europe For Non-Custodial Crypto Spending