 with KRW, BTC, and USDT pairs. TREE surged nearly 97% before settling at $0.46, boosting market cap and trading volume.){kind=link}
Upbit, South Korea’s largest cryptocurrency exchange, has officially listed Treehouse (TREE), resulting in a substantial surge in the token’s value.
The announcement was made public on August 28, 2025, according to Upbit, the cryptocurrency will now be available for trading in three different pairs against the Korean Won (KRW), Bitcoin (BTC), and Tether (USDT).
TREE had already been listed on some of the leading global exchanges like Binance and Coinbase. However, Upbit’s offering will likely only add to the token’s reputation and market positioning throughout Asia.
As Upbit commented, the addition of TREE was part of their strategy to increase liquidity and accessibility for traders looking for a high-demand altcoin.
Price Surge and Market Impact
Following the listing, TREE’s price soared. According to market data from Binance, TREE went from $0.3037 to a high of $0.6486, representing a near 97% gain before correcting to $0.46.
TREE is trading at $0.46, and its 24-hour trading volume has stretched above $323 million. This recent run-up is a 47.55% gain in 24 hours and 38.24% gain in the last week.
With a circulating supply of 160 million TREE tokens, the project has a market capitalization of roughly $71 million.
Analysts speculate that following the Upbit listing, the project has a chance of getting both retail and institutional interest, creating a flywheel situation that helps sustain its momentum in the weeks to come.
Market Context and Future Consideration
The broader crypto markets are currently reflecting mixed signals, but TREE’s rally occurred on a day where Bitcoin temporarily crossed over $113,000, and Ethereum showed stability around $4,500, considering substantial volatility is present.
Regardless, TREE’s price movement accounted for one of the most significant moves among altcoins.
The listing supports Upbit’s status as a primary catalyst of altcoin liquidity and adoption in South Korea, which is widely considered to have one of the most active retail crypto markets worldwide.
If TREE could maintain volume and community momentum after this listing, it could find itself as a leading mid-cap token in a few months.
Upbit’s History with Altcoin Listings
TREE is the most recent Upbit listing that has generated impressive upward price momentum for a multitude of altcoins.
Just a month earlier on July 28th, OP the token of Optimism also surged over 11% after its listing the previous day, also with trading volumes exceeding $340 million, UnoCrypto reported.
Also, we reported that they announced on August 12th that they would allow trading in KRW and USDT for CYBER token, the price rallied by almost 78%.
These examples of different tokens similar price surge from their listing on Upbit show that new tokens, once being listed, will often see steep short-term price increases because of Upbit’s dominance in trading volume in South Korea’s trade landscape.
Also Read: Upbit Announces FLOCK Token Listing Leading to a 52% Price Surge