NFT sales topped $574 million in July, according to recent data from CryptoSlam, marking the second-highest monthly volume of 2025.
The surge came as average prices rose even though the number of transactions dipped. Unique buyer counts fell, while seller activity picked up, showing a shift in how collectors trade digital assets.
Monthly Volume and Value Trends
July’s total reflected a 47.6% rise from June’s $388.9 million; January’s $678.9 million volume this year surpassed July sales
Even with the higher dollar amount, transactions slipped from 5.5 million down to 5 million. The average sale price climbed to $113.08, the highest since January, suggesting demand for pricier pieces is growing.
Buyer and Seller Dynamics
The count of unique buyers dropped to 713,085 in July, down 17% from June’s 860,134. In contrast, unique sellers climbed to 405,505, up 9%. This imbalance points to fewer collectors making larger purchases.
Some long-time holders may be cashing in on record high floor prices, while new buyers hold back amid market swings.
Market Capitalisation and Ether’s Role
NFT Price Floor reports that the sector’s market cap rose to over $8 billion by the end of July. That is a 21% increase from its $6.6 billion valuation on July 24.
Ethereum’s rally has played a key role. The coin climbed above $3,900 in July, up 62% from its $2,400 price on August 1 last year. At the time of writing, ETH was holding above $3,800. The stronger Ethereum price has lifted values across Ethereum-based collections.
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Top Collections and Performance
In the past 30 days, CryptoPunks led all collections with $69.2 million in trading volume. Pudgy Penguins followed at $55.5 million. Polygon’s Courtyard NFTs took third place with $23.8 million traded.
Pudgy Penguins also posted the biggest floor-price growth, soaring 65.44% in July. That gain outpaced other blue-chip series like Bored Ape Yacht Club and Mutant Ape Yacht Club.
Blockchain Breakdown
Ethereum remains the dominant chain for NFTs, logging $275.6 million in July sales. That is a 56% rise from the prior month. Bitcoin-based NFTs generated $74.3 million, while Polygon recorded $71.6 million.
Cardano saw the highest percentage gain among major chains, up 102%. Solana edged up by 8%. By contrast, Polygon’s overall sales volume fell 51.1%, and BNB Chain dropped 54%.
Platform Closures Shake the Scene
Several NFT marketplaces announced they will wind down operations this year. Operators cited high network fees and lower user engagement as the main reasons.
Some platforms said they would offer clients a grace period to withdraw assets before shutting off trading. The closures show that while top markets thrive, smaller players still struggle to cover costs.
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