Nexo, a leading digital wealth platform, has become the Crypto Partner of the Mifel Tennis Open by Telcel-Oppo. The tournament draws 35,000 fans to Mexico each year. Earlier this season, Nexo backed the Acapulco Open.
Now the company is deepening its ties with Latin America’s fast-growing base of crypto users. The partnership brings Nexo’s brand to one of the region’s top tennis events.
Supporting Young Talent
Central to the collaboration is rising star Rodrigo Pacheco Mendez. Nexo sees Rodrigo as a symbol of focus, hard work and potential, qualities it values in its clients.
During the tournament, Rodrigo will take part in special events and meet fans across the venue. His role bridges the world of sport with Nexo’s vision for digital finance.
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Client Benefits
Nexo is rolling out a premium experience for its private clients at the Open. They will gain access to an exclusive lounge, private tennis sessions and other perks. These offerings reflect Nexo’s commitment to excellence and its desire to reward top clients with unique, real-world experiences.
The Nexo deal is part of a wider trend of crypto firms linking with sports and gaming brands. Coinbase recently struck a deal with Riot Games to become the exclusive crypto exchange and official blockchain partner for global League of Legends and Valorant esports events.Â
That agreement covers Riot’s top tournaments and promises new in-game features, fan rewards and marketing activations.
Meanwhile, global crypto exchange CoinW has teamed up with football giant LALIGA in Spain. According to local reports, CoinW will support LaLiga’s international outreach as part of a push to showcase its security and innovation. At the same time, Crypto.com has filed a federal lawsuit against the Nevada Gaming Control Board.Â
The suit challenges the board’s efforts to block Crypto.com from offering financial contracts tied to sports outcomes.
Growing Crypto Presence in Latin America
By sponsoring back-to-back tennis events in Mexico, Nexo underscores its long-term focus on Latin America. The region has seen rapid adoption of digital finance tools and strong interest in crypto.
Nexo’s presence at major sports events helps it connect directly with fans and investors who share its values of growth, persistence and innovation.
Voices from Nexo and Rodrigo
Co-founder and Executive Chairman Kosta Kantchev said that both tennis and wealth creation need careful planning and execution. He described Nexo’s return to the ATP circuit as a sign of the firm’s dedication to long-term success.
Rodrigo Pacheco Mendez added that Nexo recognises the effort behind every win, both on court and in finance. He said he is proud to work with a company that celebrates the next generation of athletes and investors.
As the worlds of sport and digital finance draw closer, more collaborations are likely to follow. Fans at the Mifel Tennis Open will see firsthand how crypto companies are moving beyond ads to create genuine experiences.
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