Grant Cardone’s real estate investment firm, Cardone Capital, has made a landmark move by adding approximately 1,000 Bitcoin to its balance sheet, marking its entry into the digital asset space.
The purchase, valued at over $101 million based on current market prices, was announced by Cardone himself on X (formerly Twitter).
Grant Cardone stated that the firm is now the “first ever real estate/Bitcoin company integrated with a full BTC strategy.”
The strategic shift signals a major evolution in how traditional real estate firms may seek to diversify holdings and leverage blockchain-based assets in the future.
The firm has also expressed its intent to acquire an additional 3,000 BTC by the end of the year, signaling a deep commitment to cryptocurrency.
Cardone Capital’s $5.1B Real Estate Platform Blends Traditional and Digital Assets
Founded in 2017, Cardone Capital manages more than $5.1 billion in real estate assets and over 14,000 multifamily residential units, making it one of the largest private real estate investment firms in the U.S.
With this latest move, Cardone aims to “combine the two best-in-class assets”, real estate and Bitcoin, into a unified investment strategy.
The company’s portfolio also includes 500,000 square feet of Class A office space.
Cardone highlighted that the cash flow generated from these physical assets could be reinvested into acquiring more Bitcoin.
The plan is to effectively merge tangible and digital income streams to create a novel dual-asset growth model.
Also Read: Michael Saylor Says “Apple should buy Bitcoin” In Response To Apple Stock Repurchase Plan
Launch of the 10X Miami River Bitcoin Fund Marks Expansion of Strategy
In May, Cardone Capital also launched the “10X Miami River Bitcoin Fund,” a hybrid fund combining a 346-unit multifamily property in Miami with $15 million in Bitcoin.
The fund exemplifies the firm’s innovative approach to portfolio construction, allowing investors to gain exposure to both high-performing real estate and the potential upside of digital assets.
Grant Cardone credited his brother for inspiring the idea of using real estate-generated cash flows to continuously accumulate Bitcoin, further strengthening the fund’s compounding power over time.
The fund represents a shift toward more dynamic and diversified real estate investment strategies that bridge the gap between conventional and emerging markets.
Cardone Capital Surpasses Bitcoin Holdings of Major Mining Firms
With this bold acquisition, Cardone Capital now holds more Bitcoin than some prominent crypto mining firms, including Core Scientific and Cipher Mining, according to market intelligence from BiTBO.
The recent development positions the company as not just a major player in real estate, but also a significant holder within the Bitcoin ecosystem.
While real estate firms have traditionally remained cautious about cryptocurrency due to its volatility.
Cardone’s aggressive strategy sets a precedent and could influence similar institutions to reassess their approach to digital asset integration.
It’s a signal that Bitcoin is no longer confined to tech and finance circles but is becoming an active component of wealth strategies in more traditional sectors.
Also Read: BlackRock Makes Major Bitcoin Investment with $481 Million Purchase of 4,476 BTC
Global Bitcoin Investments Continue to Gain Momentum
Cardone Capital’s Bitcoin strategy is part of a broader trend of institutional and sovereign entities increasing their exposure to digital assets.
In Asia, the Japanese company Metaplanet has increased its Bitcoin holdings by purchasing 1,111 more Bitcoins for a total of $118.2 million.
Meanwhile, El Salvador continues to double down on its Bitcoin strategy, purchasing $2.84 million worth of BTC in the past week despite securing a $1.4 billion loan from the International Monetary Fund.
The country’s long-term goal is to acquire 20,000 Bitcoins, further emphasizing how governments and major firms alike are increasingly viewing Bitcoin as a strategic reserve asset.
These moves align with Cardone’s belief in Bitcoin’s long-term value and reinforce the growing global momentum behind institutional crypto adoption.
Also Read: GameStop Joins Growing List of Corporations Investing in Bitcoin with 4,710 BTC Purchase