Gemini has added 14 new tokenised U.S. equities to its trading platform for eligible users in the European Union. The update went live on July 14, 2025, during a “List‑a‑Thon” event.
The move aims to widen Gemini’s share in the tokenised securities market. All new tokens trade 24/7 and are backed 1:1 by real shares held with a regulated custodian.
New Brands Join the Lineup
The fresh listings cover names from the software, travel and consumer sectors. They include Nike, McDonald’s, Coca‑Cola, Starbucks, Uber, Adobe, Cisco and Hut 8 among others. These are familiar global brands with strong customer followings.
The new batch builds on Gemini’s initial roll‑out in late June, which began with MicroStrategy and later added Apple and Tesla.
Each tokenised stock is issued on Arbitrum, an Ethereum Layer 2 network. Arbitrum lets users trade around the clock.
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It also allows fractional ownership so investors can buy small pieces of expensive stocks. Settlement happens almost instantly. Gemini aims to blend the ease of digital assets with the security of real‑world shares.
Broader Reach and Diverse Sectors
With these additions, Gemini broadens access to U.S. industries in a single digital format. Nike and Starbucks bring strong consumer retail and premium beverage exposure.
Coca‑Cola and Yum! Brands add depth to fast food. Software giants like Adobe and Cisco serve tech investors. Uber gives travel and mobility exposure. Hut 8 adds a blockchain mining play.
Regulatory Environment Supports Growth
Gemini chose the EU for this expansion because of clear rules under the Markets in Crypto‑Assets regulation. That framework makes tokenised securities easier to offer. U.S. customers cannot yet trade these tokens. The EU push lets Gemini test and scale the model in a supportive market.
Trading fees stand at 1.49% per transaction. Gemini hopes this simple fee structure will attract foreign investors who want U.S. stock access without complex steps.
The exchange is run by twins Tyler and Cameron Winklevoss. They are close to securing a license from Malta, which has earned attention for fast processing. A top EU body is reviewing Malta’s licensing speed in a report.
This latest rollout shows Gemini’s drive to merge onchain tools with tried‑and‑true finance. By offering well‑known names and round‑the‑clock access, the exchange builds a bridge between global stock markets and blockchain innovation.
As regulations take shape, Gemini aims to lead the way in tokenised securities for a new generation of investors.
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