Fight Fight Fight LLC, the firm behind the Trump memecoin, is trying to raise at least $200 Million to form a digital asset treasury company for the token, Bloomberg reported.
The company hopes the fund could grow to as much as $1 billion, though the deal is still in development. The plan is to gather and hold the memecoin inside the new treasury. Details on where the money will come from were not disclosed.
Fundraising push
According to people familiar with the matter, the initial goal is $200,000,000. Sources say the target could expand to $1,000,000,000 if demand is strong.
The idea is to create a dedicated vehicle that holds the memecoin and manages assets tied to it. Fight Fight Fight has not said when the fundraising will close, and the report describes talks as ongoing.
Token history and price moves
The Trump memecoin first appeared days before former President Trump’s second inauguration. The token shot to about $44 in January.
Since then, the price has fallen to around $7.6 as of Wednesday, using CoinGecko pricing. The token lost 4.6% in the prior 24 hours, and market data shows a market capitalisation of $1.5 billion and a fully diluted valuation of around $7.6 billion.
Fight Fight Fight is led by Bill Zanker, who has long promoted projects tied to Trump. The firm has run events and campaigns to keep the token visible.
In May, the group hosted a dinner with Trump for top coinholders. That event aimed to reward large holders and boost attention for the token.
Plans to hold memecoins
The reported treasury would likely accumulate the memecoin as part of its assets. A digital asset treasury, or DAT, can buy and hold tokens and use them to support a project.
If the treasury buys large amounts, it could affect supply and price. The exact strategy for buying or holding has not been made public.
Other linked token treasuries
A Nasdaq-listed firm, Alt5 Sigma, already built a token treasury for World Liberty Financial, a venture backed by the Trump family. On Sept 4, Alt5 Sigma disclosed it held about $1.3 billion in WLFI.
World Liberty Financial also passed a governance vote to route 100% of its treasury liquidity fees into WLFI buybacks and burns. That move is meant to reduce supply and support the token after weak early performance.
Market context
Token treasuries have become one way to try to steady prices or provide a clear treasury function for crypto ventures. Some treasuries buy tokens back to lower the circulating supply.
Others fund development or payouts, and the Fight Fight Fight effort follows these models, but it is still at the fundraising stage.
It is not clear who will invest or how the treasury will manage its holdings. Large token purchases can move markets, and that also could help price, or it could add volatility if the treasury needs to sell.
Also Read: Eric Trump Says, “I Am 1000% Committed To WLFI,” Amid Removal From Alt5 Sigma Board