Donald Trump Jr., the eldest son of former U.S. President Donald Trump, has taken a strategic step into the cryptocurrency and tech space.
He acquired a significant stake in Thumzup Media Corp., a Los Angeles-based social media firm with a Bitcoin-focused treasury strategy.
According to Bloomberg, Trump Jr. purchased 350,000 shares in the company, valued at over $4 million at the time of disclosure.
The acquisition came on the advice of his investment adviser, and despite the high-profile involvement, Trump Jr. has no direct operational role in the company.
His investment came shortly after Thumzup completed a $6 million private placement deal involving convertible preferred stock.
The transaction was arranged by Dominari Securities, where both Donald Jr. and his brother Eric Trump serve as advisers to the parent firm.
Thumzup: Social Media Meets Bitcoin Treasury Innovation
Thumzup has drawn attention not just for its political affiliations, but also for its innovative approach to integrating Bitcoin into its corporate strategy.
The company operates a social media app that incentivizes users to promote products on platforms like Instagram in exchange for payments.
Despite its promising concept, the firm’s financials remain fragile, with just $151 in revenue and a net loss of $2.2 million reported in Q1 2025.
Nevertheless, what sets Thumzup apart is its aggressive Bitcoin adoption: since November 2024, the company has committed to diversifying its reserves by purchasing Bitcoin.
The bold move gained momentum in January 2025, when Thumzup increased its Bitcoin holdings to 19.106 BTC, then worth around $2 million, and authorized up to 90% of surplus cash to be allocated into Bitcoin.
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Strategic Expansion and SEC Filing Suggest Long-Term Growth Plans
In a further show of confidence in its long-term roadmap, Thumzup recently amended its universal shelf registration with the U.S. Securities and Exchange Commission (SEC) to raise up to $500 million over the next three years.
While this registration has yet to become effective, the company has disclosed intentions to use part of the capital raised to expand its Bitcoin holdings.
Additionally, Thumzup is one of the few social media tech startups to experiment with paying participants in its Associate Salesperson Program using Bitcoin, thereby embedding crypto deeper into its operating model.
These aggressive moves signal Thumzup’s commitment to leveraging digital assets for both strategic and operational advantage, despite its current financial underperformance.
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Broader Trump Family Movements in the Crypto Market
The Trump family’s involvement in the crypto sector extends beyond Thumzup.
Recently, they quietly reduced their stake in another venture, World Liberty Financial Inc. (WLFI), from 60% to 40% in just 11 days.
While the reasons for this reduction remain speculative, analysts suggest it could stem from profit-taking, regulatory caution, or a diversification strategy in response to volatile crypto market conditions.
Despite scaling back their stake, the Trumps remain active in crypto. WLFI recently made headlines for acquiring the BuildOn token ($B), which surged 455% following the announcement.
The move reflects ongoing interest and influence from the Trump family in high-impact crypto projects.
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WLFI’s Airdrop and Community Engagement Reflect Strategic Crypto Adoption
Further solidifying its crypto engagement, WLFI, backed by the Trump family, has received overwhelming community approval (99.96%) to launch a USD1 test airdrop to eligible token holders.
The airdrop aims to validate WLFI’s smart contract infrastructure and reward early community members, potentially setting the stage for broader token utility and adoption.
Funded by WLFI itself, this initiative underscores a commitment to community-driven growth and blockchain-based incentives.
As Donald Trump Jr.’s Thumzup investment and the Trump family’s WLFI moves show, the family is doubling down on its crypto investments, positioning itself at the intersection of technology, finance, and political influence in the evolving digital economy.
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