Amdax, an Amsterdam-based crypto service provider, said on Monday it will set up a Bitcoin treasury company called AMBTS and aim for a listing on Euronext Amsterdam, Reuters reported.
The plan is to raise capital from private investors in an initial financing round. Amdax says the move responds to growing institutional demand for Bitcoin, as the coin has hit record highs this month and climbed about 32% so far in 2025.
The company says it wants AMBTS to build a long-term holding, targeting at least 1% of the total Bitcoin supply over time.
Launch plan
Amdax CEO Lucas Wensing spoke about timing and scale, and he said more than 10% of the Bitcoin supply is now held by corporations, governments and institutions.
He added that this wider adoption makes now a suitable moment to create a listed bitcoin treasury vehicle on one of Europe’s main exchanges. Amdax will first secure private backing before moving toward a public listing.
Market backdrop
Bitcoin’s rise this year has pushed more firms to rethink their balance sheets. The note that Bitcoin is up about 32% in 2025 has drawn fresh interest from companies that want some exposure.
Wensing said many firms still keep a small share of their assets in Bitcoin, but that share is growing. He pointed to the wider trend of firms and institutions adding Bitcoin to their reserves.
Funding and target size
AMBTS plans an initial funding round aimed at private investors, and the long-term goal is to accumulate a meaningful stake in Bitcoin.
Amdax set a minimum target of owning 1% of all Bitcoin at some point in the future. If realised, that would be a substantial holding and would put AMBTS among the larger corporate holders.
Corporate adoption
At least 15 European companies have publicly said they hold Bitcoin on their balance sheets. UnoCrypto reported High-profile moves like that of Billionaire Grant Cardone’s Cardone Capital, which added about 1,000 Bitcoin to its holdings.
Then there is the United Kingdom-based Smarter Web Company, which holds 2,395 BTC. These examples show that a range of firms are putting Bitcoin into corporate reserves, even if overall exposure in most portfolios remains limited.
Corporate interest is not limited to Europe and the United States. In Asia, Japanese investment firm Metaplanet has been active in adding Bitcoin to its holdings, and its BTC holdings plans align with Amdax.
Amdax cited this global trend as a reason for creating a dedicated treasury company that can serve institutional demand in Europe and beyond.
Why it matters?
A listed Bitcoin treasury company would give some investors easier access to corporate-style Bitcoin exposure without the need to buy and store coins directly.
It would also increase visibility for corporate Bitcoin holdings on a regulated exchange. Amdax believes a public listing on Euronext Amsterdam could attract a mix of private and institutional capital.
Leadership and next steps
Amdax will lead the AMBTS project from Amsterdam, and the firm’s executives plan to complete the private funding round and then pursue the listing process.
The exact timeline for a public debut will depend on investor demand and regulatory steps needed for a European exchange listing.
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