PlaysOut, a gaming tech startup, is in talks to raise as much as $15 million in new equity financing at a valuation that would top $150 million.
The company has begun discussions with potential backers, including Middle Eastern sovereign wealth funds and leading venture capital firms from around the world.Â
PlaysOut may use the funds to speed up its move to market and expand sales. The talks are ongoing, and the terms could still change, Bloomberg reported.
Fundraising plans
The deal would offer investors a stake in a company that builds tools for mini games inside super apps.
PlaysOut has not named a target close date, and sources familiar with the matter said the company is exploring options and gauging interest among a range of investors.
Product and market fit
PlaysOut provides platform and infrastructure tools that let developers publish mini games inside super apps such as WeChat. Those super apps combine messaging, social features, payments and many services in one place.
By working inside these apps, PlaysOut aims to reach large user bases without building a standalone game store.
Seed round and prior backing
The startup raised $7 million in seed funding in March which was was led by notable names like OKX Ventures, KBW Ventures, and Kenetic Capital.Â
Other backers included Pacific Century Group, Gam3Girl Ventures and Oak Grove Ventures. The seed money helped PlaysOut speed up its tech work and test early channels for distribution.
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Partnerships and integrations
PlaysOut is working with several partners to build Web3 gaming tools. The company has ties with Aptos and B3 on infrastructure work, and it has also teamed up with DogeOS and Eros on co-branded mini games.
These partnerships are meant to add technical depth and help the startup reach users across different platforms.
Team and strategy
Executives at PlaysOut have said the company will focus on commercialising its tools. The plan is to move from product proof points to repeatable sales.
The new funds, if raised, would be used to grow the sales team, improve the platform, and support partner integrations.
Why investors might back it?
Investors are watching how gaming firms embed play inside larger apps. Mini games can reach users without requiring them to switch apps or install new software.
For this reason, a platform that makes publishing simple can be attractive. Backers may also value PlaysOut’s early partnerships in Web3 and its track record from the seed round.
Risks and unknowns
The exact use of proceeds will depend on investor demand and final terms. The process of turning private firms public or scaling them through follow-on rounds can be hard.
PlaysOut will need to prove that its tech works at scale and that it can convert early interest into steady revenue.
If investor talks go well, PlaysOut could close a round and put the new capital to work on commercialisation. That would likely bring new hires and more marketing. If talks do not produce the right terms, the company may return to private funding or adjust its plans.
PlaysOut’s effort to raise $15 million shows investor interest in gaming tools that plug into major app ecosystems. The company has early backers and several technical partners, but it still faces the test of turning those partnerships into steady income.
The coming weeks will show whether it can secure the funding it wants and scale its products across the super app market.
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