World Liberty Financial said on Tuesday that it will launch a debit card very soon and will let users add its USD1 stablecoin and app to Apple Pay. The announcement came during a fireside talk at Korea Blockchain Week 2025 in Seoul.
Zak Folkman, the project co-founder, gave the update and described a retail app that mixes peer-to-peer payments with trading features. He also said the firm will not create its own blockchain. The company has moved on to partnerships and token policy as it builds its product set.
Card and app plans
Folkman said the debit card will let people spend USD1 directly from their phones. He said the card will tie into Apple Pay and added that the rollout is not happening today but is expected very soon.
The retail app is meant to handle payments and simple investing. Folkman described it as a blend of Venmo and Robinhood. The idea is to let users send money to friends and also trade assets in one place. World Liberty Financial expects the card to work alongside that app.
A clear refusal to launch a chain
Folkman was blunt about blockchains, and he said the company will never launch a World Liberty Financial chain.
He said the project aims to stay neutral on chains and platforms. The point is to support many networks rather than run a new one.
Token history and recent price moves
World Liberty Financial began in September 2024 as a crypto and DeFi project, and it launched a token called WLFI and a stablecoin called USD1. The project was backed by members of the Trump family, according to the firm’s launch materials.
WLFI drew a lot of attention at launch, and the token has fallen since then, down 37% from its first day on the market. Yesterday, WLFI dropped 10.28% and traded around $0.21, and at press time, the token is trading at $0.207 with a market cap of $5.11 billion.
Folkman acknowledged market swings. He said he expects WLFI to recover over the long term as the company builds its products.
Long view and product focus
Folkman stressed that the team is focused on product work, and he said they are not trying to chase a quick gain. He used the word marathon to describe their timeline. He said the group has been planning for decades and wants to build offerings that last.
Partnership with Bithumb and governance action
On Tuesday, World Liberty Financial also signed a memorandum of understanding with Bithumb, one of South Korea’s large crypto exchanges. The two sides said they will explore business options together.
Separately, the project approved a governance move to direct 100% of its treasury liquidity fees into WLFI buybacks and token burns. The step aims to cut supply and help support the token price after its weak start.
What this means for users and markets?
Putting the stablecoin into Apple Pay should make spending USD1 easier for people who already use smartphones for payments.
The new retail app could draw users who want simple payments plus basic trading in one place. Those moves may also create a clearer path for the team to show real use cases for USD1 and WLFI.
At the same time, token holders face market risk. The recent price drop shows how volatile WLFI can be. The buyback and burn plan aims to reduce that volatility, but results will depend on market demand and broader crypto trends.
World Liberty Financial still has work to do in terms of product, regulation, and market acceptance. The next steps include finishing the card integration and launching the retail app.
The partnership with Bithumb and the treasury vote are meant to support those efforts. The company says it will adhere to a long-term timeline and build incrementally. If the plans unfold as described, the next months will show whether users and traders respond.
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