Justin Hyun, A former executive from the TON Foundation, is bringing decentralized finance (DeFi) directly to Telegram users through a new investment app called Affluent.
Officially launched on Monday, Affluent is a money market protocol built on The Open Network (TON) — a blockchain closely tied to the Telegram ecosystem.
Ex-TON Director Launches Affluent to Simplify DeFi Access on Telegram
Co-founded by Justin Hyun, a former director at the TON Foundation, Affluent is designed to simplify access to DeFi services such as crypto lending and yield generation.
By integrating directly into Telegram, Affluent enables users to manage and grow their digital assets without needing to navigate complex DeFi interfaces or leave the messaging platform.
Affluent promises trustless crypto asset management, meaning all transactions and asset custody are governed by smart contracts rather than centralized entities.
This aligns with the broader DeFi ethos of transparency and user control. With Affluent, users can deposit their crypto to earn yields or lend assets to others, similar to platforms like Aave or Compound, but within the familiar interface of Telegram.
The app also supports non-custodial wallets, ensuring that users retain full ownership of their funds at all times.
By leveraging TON’s scalable infrastructure and Telegram’s vast user base, Affluent aims to lower the barriers to entry for everyday users curious about crypto investments.
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Affluent Brings DeFi Yields to Telegram, Boosting Mainstream Accessibility
As DeFi continues to grow, Affluent represents a step toward mainstream accessibility—blending high-yield opportunities with the ease of a chat-based interface.
Affluent, built natively on The Open Network (TON), features tools like the Strategy Vault and Vault Manager system to automate asset allocation and maximize returns.
These systems allow users to passively earn yield by depositing assets into vaults, which are managed through a mix of smart contract automation and expert strategies.
According to Affluent’s launch announcement, user deposits are automatically distributed across various lending markets to ensure optimal performance.
This approach reduces the complexity typically associated with DeFi participation, making it easier for users to access diversified returns without active management.
By combining automation with strategic oversight, Affluent aims to offer a seamless and efficient investment experience for Telegram users exploring the world of decentralized finance.
Affluent bridges TradFi and DeFi with modular blockchain infrastructure
Affluent aims to merge the strengths of traditional finance (TradFi) with the innovation of decentralized finance (DeFi) by creating a modular, blockchain-based infrastructure.
By adapting key elements like security, compliance, and risk management from TradFi, Affluent is building DeFi protocols that are more stable and reliable.
At the same time, it preserves the core advantages of Web3—such as transparency, decentralization, and user ownership.
This approach is designed to make DeFi safer and more scalable, enabling a new generation of financial products that appeal to both crypto-native users and those transitioning from conventional financial systems.
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