Cryptocurrency payment platform Alchemy Pay is making a strategic move into the real-world asset (RWA) space by partnering with Switzerland-based tokenization firm Backed.

The collaboration marks a significant shift for Alchemy Pay, which has so far focused on bridging fiat and crypto payments across global merchants and platforms.

Through this partnership, Alchemy Pay will support the integration and distribution of tokenized versions of traditional financial products, beginning with 55 U.S.-based exchange-traded funds (ETFs).

Backed Issues 1:1 Tokenized Real-World Assets Backed by Regulated Securities

Backed specializes in issuing fully collateralized tokenized real-world assets on-chain, which means these digital tokens are backed 1:1 by regulated securities held in custody.

This allows blockchain users to gain exposure to conventional financial instruments such as equities, ETFs, and bonds, without leaving the crypto ecosystem.

By enabling the tokenization and seamless payment use of these assets, Alchemy Pay aims to expand its utility beyond crypto-native users and appeal to institutional players and retail users looking for compliant, blockchain-based financial solutions.

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Crypto Firms Rush Into Trillion-Dollar RWA Market Amid Growing TradFi-DeFi Convergence

The move reflects a growing trend among crypto firms and payment processors to tap into tokenized RWAs—a market expected to reach trillions in value—amid increased demand for interoperability between traditional finance and decentralized systems.

Alchemy Pay is set to launch 55 tokenized U.S. exchange-traded funds (ETFs) and stocks through its real-world asset (RWA) platform, leveraging Backed’s xStocks integration.

This initiative is part of the company’s broader mission to make traditional financial products more accessible via blockchain.

The tokenized assets will be fully backed and compliant, allowing users to gain exposure to leading U.S. equities without going through traditional brokers or financial institutions.

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Alchemy Pay Enables Direct Fiat-to-RWA Trades, Easing Access to Tokenized Stocks and ETFs

One of the key innovations of this rollout is the ability to make direct fiat-to-RWA transactions. This means users can purchase tokenized stocks and ETFs using local currencies, removing the usual barriers of crypto conversion or cross-border investing.

Alchemy Pay is specifically targeting regions where access to U.S. investment products has historically been limited or restricted due to regulatory, infrastructural, or economic challenges.

By offering a seamless on-ramp to tokenized U.S. assets, Alchemy Pay aims to democratize investment opportunities for underserved populations.

“Together with Backed, we’re making it possible for regular people to access leading global stocks and ETFs, breaking down the legacy walls that have kept too many people out,” said Ailona Tsik, Chief Marketing Officer of Alchemy Pay. This effort reflects a growing movement to merge traditional finance with blockchain technology.

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