Today, on May 16, 2025, DDC Enterprise Ltd. released its full-year results for 2024 and unveiled a new plan to build a Bitcoin reserve. The Hong Kong–listed company saw revenue climb to $37.4 million, up 33% from the prior year.
It also outlined a three-year program to buy 5,000 Bitcoin, starting with 100 BTC immediately and targeting 500 BTC within six months. The announcement came with a letter from Founder, Chairwoman, and CEO Norma Chu, who stressed the firm’s focus on growth, resilience, and long-term value.
Robust Financial Performance in 2024
DDC’s revenue gain was driven by the purchase of U.S. brands and steady sales in its core China business. The gross profit margin rose to 28.4%, compared with 25.0 % in 2023.
This improvement reflected tighter control over supply costs and a drive for efficiency. Adjusted EBITDA narrowed to a loss of $3.5 million, or $2 million when excluding one-off expenses. Notably, the China segment delivered positive EBITDA for the year.
The company also strengthened its balance sheet. Shareholders’ equity jumped 33%, reaching $11.3 million by March 31, 2025. Cash, cash equivalents, and short-term investments amounted to $23.6 million.
DDC credited debt conversion and equity issuances for boosting its financial position. Through disciplined spending and focused reinvestment, the firm positioned itself for the next phase of growth.
Driving Growth in 2025
Looking ahead, DDC aims to post a positive adjusted EBITDA in 2025. Two key initiatives will drive this goal. First, a joint venture in China is expected to contribute USD 3 million in annual net profit over the next five years.
This partnership will leverage DDC’s local know-how and its partner’s network. It will help the company expand its reach and improve margins in a crucial market.
Second, the newly introduced Bitcoin accumulation plan will diversify the company’s reserves. Norma Chu described Bitcoin as a store of value and a hedge against economic swings.
She said the strategy will create long-term shareholder value and show confidence in digital assets. A dedicated treasury team and crypto-native advisors will oversee the buys and manage risks.
Pioneering Bitcoin Reserve Strategy
The first tranche of 100 BTC will be purchased immediately. DDC will hold 500 BTC within six months. The move marks a shift in how nonfinancial firms use digital currencies.
By holding Bitcoin, the company hopes to protect against inflation and currency shifts. Chu said the board and management believe this approach will set a new standard for corporate reserves.
She noted that blockchain technology has transformative potential. The new advisory board will guide the strategy and monitor market conditions.
This team will help ensure that DDC acquires coins at the right times and maintains clear risk limits. Chu added that the plan aligns with the company’s goal to act boldly and embrace innovation.
Industry Trends and Peer Moves
Earlier this year, Travala, a travel agency focused on cryptocurrencies, revealed its crypto reserve plan. It said it would hold Bitcoin and its native AVA token as part of its treasury. These moves show a growing trend among companies to use digital assets in their financial strategies.
Such plans face scrutiny from investors and regulators alike. Companies must balance potential gains with volatility and legal oversight.
By moving carefully and seeking expert advice, DDC aims to be among the first to execute a large-scale corporate Bitcoin program with transparency and discipline.
Also Read: Abraaj Restaurants From Bahrain Becomes First Public MENA Firm To Acquire Bitcoin For Treasury