Ethereum Layer2 network Zora has officially confirmed via X the launch of its native token, ZORA, scheduled for April 23, 2025, marking a pivotal moment in the platform’s evolution.
The token debut follows a successful $50 million funding round led by notable crypto investment firm Paradigm, underlining institutional confidence in Zora’s future.
Initially established as a platform empowering the NFT creator economy, Zora has now pivoted toward becoming a memecoin hub, a strategic shift aimed at riding the wave of surging interest in memecoins across the broader Web3 landscape.
The repositioning highlights Zora’s flexibility and forward-looking approach as it adapts to emerging market dynamics.
Dual-Phase Snapshot Airdrop Designed to Reward Broad User Base
To determine eligibility for the ZORA token airdrop, the network will implement a dual-phase snapshot system, capturing both legacy and recent user activity.
The inclusive approach aims to reward long-time supporters as well as new participants who joined the Zora ecosystem during its latest transformation.
By recognizing contributions over a broad time range, Zora ensures that both NFT creators and the new wave of memecoin enthusiasts receive fair access to the token distribution, strengthening its community base ahead of the launch.
Strategic Pivot: From NFTs to Memecoins with Explosive Growth
Zora’s transition from a platform centered around NFT infrastructure to a memecoin launchpad marks one of the most significant pivots in recent crypto history.
Its latest product, Zora Coins, allows users to rapidly deploy tokens on the Base network, an Ethereum Layer2 solution developed by Coinbase.
In just two months since launch, over 500,000 tokens have been created using Zora Coins, reflecting massive adoption and enthusiasm from users.
The transition aligns with the explosive growth of memecoins in 2024–2025 and cements Zora’s role in supporting cultural movements and community-driven projects through blockchain infrastructure.
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Community Protection Measures Ahead of Token Launch
As excitement around the ZORA token grows, so too does the risk of misinformation and malicious actors.
Zora has taken a proactive stance by warning users via its official social media channels to be cautious of scams, fake contracts, and impersonators.
The team has stressed that all official information will be communicated only through verified Zora platforms, a critical measure to protect users in a climate where opportunistic schemes often accompany token launches.
The emphasis on security and clear communication is essential to maintaining trust as Zora expands its reach into the volatile and fast-moving memecoin market.
Controversy on Base: A Lesson in Token Promotion Risks
In related developments, the Base network, which Zora uses to host its token infrastructure, recently faced backlash after promoting a token on Zora that rapidly plummeted in value after launch, wiping out over $15 million in market cap.
The event, widely seen as a pump-and-dump, drew sharp criticism from the community and raised concerns about transparency and responsible promotion.
Base defended the move as part of an experiment with “content coins,” though the incident has reignited calls for improved investor education and clearer promotional disclosures.
As Zora prepares to release its native token, such controversies highlight the need for responsible ecosystem management amid growing mainstream interest.
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