 in Bitcoin, reinforcing its belief in crypto as a strategic reserve asset.){kind=link}
Tokyo-listed company Value Creation Co., Ltd., known for its operations in real estate and digital transformation, has announced a new strategic move to increase its cryptocurrency holdings.
In a formal disclosure on X following a board of directors meeting, the company confirmed plans to purchase an additional ¥100 million (approximately $740,741 USD) worth of Bitcoin.
The decision adds to the firm’s prior crypto acquisitions, bringing their total planned investment in Bitcoin to ¥200 million.
The latest purchase is scheduled to take place between April and August 2025, reflecting a deliberate and phased investment approach.
Strategic Rationale: Bitcoin as a Store of Value Amid Growing Institutional Backing
The announcement emphasized a shifting corporate view of Bitcoin, from a speculative instrument to a credible digital asset with long-term value.
Value Creation cited Bitcoin’s rising status as “digital gold,” especially following the asset’s peak at $69,000 in 2021 and the growing institutional support in 2023, notably from giants like BlackRock, which filed for a Bitcoin ETF.
The company highlighted Bitcoin’s resilience through short-term volatility, viewing it as a reasonable temporary allocation of surplus funds.
The investment will act as a reserve until other business opportunities arise, with flexibility to liquidate and redeploy funds as needed.
Financial Management and Reporting Approach
Value Creation plans to manage its Bitcoin holdings with transparency and fiscal discipline. The company will evaluate the assets on a quarterly basis, recognizing any valuation gains or losses in its profit and loss statements.
The reporting method aligns with Japanese financial standards and ensures stakeholders are kept informed of any notable financial impacts.
While the company anticipates minimal immediate effect on core operations, it has committed to disclosing any significant performance shifts that result from its cryptocurrency exposure.
Broader Implications and Institutional Signal
This move by Value Creation represents another step forward in the institutionalization of Bitcoin in Japan.
As a publicly traded company on the Tokyo Stock Exchange Growth Market (Code: 9238), its Bitcoin acquisition sends a clear message about growing corporate confidence in crypto assets.
Under the leadership of CEO Akito Shintani and with oversight from Executive Officer Akira Wada, the firm is aligning its treasury strategy with global trends toward digital asset adoption.
The could influence other mid-sized Japanese firms to explore crypto as a legitimate part of financial management, especially in times of surplus capital.