Travala, the leading cryptocurrency-friendly travel booking platform, has announced a new partnership with hotel search giant Trivago.
Through this partnership, more visitors will be able to book lodging using cryptocurrencies like Bitcoin, Ethereum, and more than 100 other digital assets by integrating Travala’s inventory of 2.2 million properties into Trivago’s platform.
What Does this Mean for Users?
With this integration, Trivago users searching for hotels will now be able to discover Travala listings. Upon selecting a Travala property, they will be redirected to its website, where they can complete their booking using crypto payment options.
The partnership significantly expands the reach of crypto-based travel bookings, making it easier for digital asset holders to use their funds for real-world transactions.
A Major Step Toward Crypto Adoption in Travel
The move aligns with Trivago’s mission of providing travellers with the widest range of accommodation options. “At Trivago, we aim to provide travellers with the most comprehensive overview of all available accommodation options,” said Timo Itterbeck, Trivago’s Head of Account Management.
“By integrating Travala, we’re expanding the choice for our customers while also broadening their ability to book with emerging payment options like cryptocurrencies.”
Travala’s CEO, Juan Otero, echoed this sentiment, calling the integration a significant step toward mainstream crypto adoption. “Our integration with Trivago is another key step in bringing crypto adoption to the masses,” Otero stated.
“There are hundreds of billions of daily searches performed across travel metasearch engines, and adding Travala to Trivago isn’t just beneficial for us—it helps amplify and further legitimize the entire crypto ecosystem by expanding the prevalence of crypto transactions for real-world services.”
Expanding Travala’s Reach in the Travel Industry
Travala has been making steady progress in forming strategic alliances with major travel platforms. The partnership with Trivago follows previous integrations with other leading travel search engines, including Skyscanner in September and KAYAK in November 2023.
By being listed alongside major booking platforms such as Expedia and Booking.com, Travala continues to strengthen its presence in the global travel market.
For Trivago, which operates in over 190 countries and boasts a database of more than five million hotels, this partnership introduces cryptocurrency payments to its growing user base. With over three million unique monthly visitors, Trivago’s inclusion of Travala expands access to crypto-friendly bookings for travellers worldwide.
Travala’s Growth and Market Impact
Since its founding in 2017, Travala has positioned itself as a leader in crypto-powered travel bookings. The platform not only allows users to pay with digital assets but also offers rewards in Bitcoin and its native token, AVA.
In December, the company reported nearly doubling its year-over-year revenue to $100 million. It also introduced a corporate treasury plan focused on Bitcoin and AVA, reinforcing its confidence in cryptocurrency as a financial foundation for its business.
Travala further revealed that an impressive 78% of its 2024 bookings were paid for using cryptocurrency, showcasing the growing demand for digital asset payments in the travel industry.
Also Read: Phuket Announces A Pilot Project Of Crypto Payments For Tourists In Thailand
A Future Where Crypto Payments Become the Norm
As more consumers seek alternative payment options, Travala’s continued expansion through strategic partnerships like the one with Trivago signals a broader shift toward mainstream crypto adoption.
Platforms like Travala are crucial in bridging the gap between traditional finance and the emerging digital economy by making digital assets usable for real-world services.
With the travel industry recovering and cryptocurrency use becoming more widespread, the Travala-Trivago partnership could mark the beginning of even greater acceptance of crypto payments in global commerce.