American rapper Snoop Dogg sold 996,000 non‑fungible tokens on Telegram on Wednesday. He teamed with the TON blockchain to offer a digital gift collection.
The sale brought in $12 million, selling out in just 30 minutes. Fans snapped up animated images of vintage cars, swag bags, dogs and other icons tied to Snoop’s style. Telegram founder Pavel Durov shared the news on X(Twitter).
Record Sales and Launch Plans
Telegram’s founder said that blockchain minting and the secondary market will go live in 21 days. He promised wild activity when trading opens. The initial drop was a gift to users and each token can be shown on profiles or turned into Stars, Telegram’s in‑app currency.
Telegram Gifts are more than pictures. They are short animations you can wear on your profile. You can also swap them for Stars to send to friends.
Zenith, the NFT lead at TON, said wearing gifts on profiles is a one‑of‑a‑kind feature. This could push brands to explore similar ideas. Web3 groups may copy the model to boost fan links.
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Music Release and Fan Reaction
At the same time, Snoop Dogg released a new song called “Gifts.” He dropped a music video that flashes all the collectables.
YouTube viewers cheered the move as a good sign for NFTs. Some said the quick sell‑out shows the market still has life.
NFT sales are down this year; the volumes dropped 61% in Q1 2025 to $1.5 billion from $4.1 billion a year ago. In the last 30 days, total sales slid 41% to just over $403 million, according to CryptoSlam data.
Transactions also dropped by more than 55%. Many NFT platforms have shut down in recent months and some thought the industry was dead.
Snoop Dogg’s Drop Defies the Trend
By selling out nearly a million items, Snoop Dogg ran counter to the slump. His fan base spans decades and a variety of cultures. The simple gifts tapped into nostalgia and fun.
The TON blockchain offered low fees and fast minting and Telegram’s built‑in user base gave instant reach.
The success shows that the NFT space is not finished. Clear use cases can draw big crowds. Mixing art, music, and social tools creates new reasons to buy. Other celebrities may follow Snoop’s path. Brands might team with platforms to offer similar treats.
Snoop Dogg’s NFT sales on Telegram demonstrate that NFTs can continue to generate interest. Perhaps the marketplace will make a comeback with new opportunities and greater exposure.
This sale could signal the beginning of a new resurgence in digital collectables. We’ll see the true test when secondary trading opens in 21 days. If enthusiasts maintain this enthusiasm, there may be a renewed purpose for NFTs.
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