 now holds 478,740 BTC in total.){kind=link}
Michael Saylor’s Strategy (previously MicroStrategy) has undertaken another hefty Bitcoin purchase, bringing its total holdings to 478,740 BTC. According to the announcement on 10th January, Strategy has purchased 7,633 BTC for around $74.2 million.
The current purchase has been undertaken for $97.255 per bitcoin, resulting in a 4.1% BTC Yield so far in 2025. With a total of 478,740 BTC under its belt, the firm has acquired Bitcoin worth $31.1 billion at nearly $65,033 per Bitcoin.
Strategy’s Bitcoin Buying Spree Stays Inspiration For Larger Market
The ongoing Bitcoin purchasing plan of Strategy has emerged as a major market inspiration. The corporation, under the leadership of Michael Saylor, has steadily increased its holdings since making its first significant Bitcoin acquisition in 2020.
This dedication shows faith in the long-term potential of Bitcoin as an inflation hedge and store of money. Because of Strategy’s activities, more businesses are also considering incorporating Bitcoin into their treasury management plans.
Strategy’s open embrace of Bitcoin has shown that institutional adoption is not only feasible but also has the potential to be a significant force in the cryptocurrency market. Institutional and retail players in the larger market have become more interested and have invested as a result.
MicroStrategy Changes Name to Strategy
The change of MicroStrategy’s name to “Strategy” signifies a dramatic change in the company’s emphasis, bringing its identity closer to its primary function of offering business intelligence and data analytics solutions.
The modification is in line with the company’s changing goals under Michael Saylor’s direction, which has made Bitcoin a key component of its approach.
The new branding emphasizes a more comprehensive and adaptable strategy that goes beyond software and analytics to incorporate creative financial tactics, especially its acquisition strategy for Bitcoin.
By rebranding, Strategy is demonstrating its intention to meet the increasing demand for integrated, progressive business solutions by establishing itself at the nexus of digital assets and technology.
Strategy’s Brand Change Gains Positive Market Response
Startegy’s name change has garnered a positive response from most industry players. Recently, the financial behemoth BlackRock disclosed that it now owns approximately 11.2 million shares, or 5% of Strategy (formerly MicroStrategy). This is a 0.91% increase over its previous holding of 4.09% as of September 30, 2024, according to market reports.
The action was taken as Strategy’s Bitcoin asset reserve and pro-crypto policies are the main reasons it is becoming sufficiently well-liked by the market.
Also Read: MicroStrategy’s Bitcoin Strategy Attracts $500M Investment From Norway Central Bank