McDonald’s will now use NFT tokens to advertise its products during the holiday season. Starting November 18th, vibrant illustrations with a rainbow theme will be included in McCafé coffee cups across the United States.
The collaboration comes at a time when NFT tokens are gaining more and more popularity in the market and therefore grabbing more deals.
McDonald’s Announces Partnership With Doodles NFT
McDonald’s had previously announced that it would organize an event dubbed “GM Spread Joy” in collaboration with the Ethereum NFT series Doodles.
Through this cooperation, Doodles’ distinctive, vibrant illustrations with a rainbow theme will be included in McCafé coffee cups across the United States as of November 18. Through the McDonald’s app, customers who purchase any McCafé hot beverage will have access to exclusive digital benefits, such as the ability to collect digital items and carefully selected animated entertainment.
Why Are NFT’s Gaining Popularity?
The term “NFT” refers to a non-fungible token, a distinct digital identity that signifies possession of a certain asset. Blockchain technology, a decentralized digital ledger, is where NFTs are kept.
Non-fungible tokens, or NFTs, began to acquire traction and profitability in late 2020 and kept growing throughout 2021. A number of high-profile NFT sales in the digital art industry, together with the expanding trend of musicians and celebrities using NFTs to sell one-of-a-kind, distinctive products, such virtual concert tickets and merchandising, contributed to the rise in popularity.
Since the NFT market is still nascent and speculative, it might be challenging to forecast profitability. Online, NFTs are purchased and sold to replicate real-world items such as music, in-game items, artwork, films, etc. Every NFT transaction is tracked on the blockchain, and NFTs are typically purchased in dollars or Bitcoin. Official ownership status belongs to the acquirer of NFT.
NFT Brand Deals Gain Traction
NFTs, or non-fungible tokens, are digital works of art that are connected to blockchain technology. NFTs have allowed brands to advertise and reach a larger audience given the popularity among young generations.
With the gaining popularity, more and more brands are trying to collaborate with NFT brands. Businesses can give consumers digital ownership of anything from shoes to event tickets by using non-fungible tokens.
Additionally, they give customers the opportunity to become part of a community and establish a stronger bond with the brand than they would if they were purchasing a standard product.
A good example of this is Nike. The manufacturer of sneakers and sportswear connected a tangible product to a digital collectible. Since every transaction now comes with a digital copy of the goods, Nike uses NFTs to verify the authenticity of a pair of sneakers.