Tokyo-listed Metaplanet is rapidly expanding its Bitcoin-centric business strategy, with plans to eventually acquire cash-generating businesses, including the possible purchase of a digital bank in Japan.
In a recent interview with the Financial Times, CEO Simon Gerovich stated that the company views this as a “Bitcoin gold rush” and is racing to accumulate as much BTC as possible before converting its holdings into financial leverage.
Gerovich emphasized the need to reach “escape velocity”, a critical mass of Bitcoin holdings that would place Metaplanet far ahead of competitors and difficult to catch up with.
The vision shows the firm’s unique approach of combining aggressive digital asset acquisition with traditional business expansion.
Bold $5.4 Billion Financing Plan to Buy 210K Bitcoin by 2027
To support its strategy, Metaplanet has unveiled an ambitious $5.4 billion equity financing initiative aimed at purchasing 210,000 BTC by 2027, roughly 1% of all Bitcoin that will ever exist.
The recent development would make Metaplanet one of the largest corporate holders of Bitcoin globally.
The company is looking to secure funding using premium-priced floating warrants, something that’s never been done before in Japan’s financial landscape.
The strategy really shows how much faith investors have in the approach, plus it signals that institutions are warming up to Bitcoin more than ever.
The move also capitalizes on Metaplanet’s previous wins and solidifies their standing as trailblazers in corporate Bitcoin adoption, much like what we’ve seen with MicroStrategy over in the U.S.
Bitcoin to Serve as Collateral for Acquisitions
The next phase of Metaplanet’s roadmap involves using its growing Bitcoin reserves as collateral, similar to how bonds or equities are used, to finance strategic acquisitions.
Gerovich noted that the goal is to convert Bitcoin’s balance sheet strength into tangible assets by buying profitable businesses.
High on the list of potential acquisitions is a Japanese digital bank, which would align with Metaplanet’s long-term vision of delivering superior financial services.
Though crypto-backed lending is still in its infancy, especially in traditional banking, recent initiatives by Standard Chartered and OKX to accept crypto as collateral show signs of broader industry adoption.
The new plan positions Metaplanet at the forefront of a potentially transformative financial trend.
Bitcoin Purchases Continue Despite Market Volatility
Metaplanet remains aggressive in its accumulation strategy. In a recent move in June, the company purchased 1,111 BTC for $118.2 million during a market dip, bringing its total holdings to over 15,555 BTC, valued at more than $1 billion.
With an average purchase price of $95,869 per coin, Metaplanet is clearly betting long-term on Bitcoin’s appreciation.
These investments are part of a disciplined treasury strategy that treats Bitcoin not merely as a speculative asset.
However as a core financial reserve designed to support future growth, acquisition, and resilience against fiat currency inflation.
Also Read: Metaplanet’s Bitcoin Holdings Surge to 4,046 BTC After Latest Purchase of 696 $BTC
Metaplanet Shares Gain Popularity Among Japanese Investors
More and more Japanese retail investors are flocking to Metaplanet these days, seeing it as a smart way to get Bitcoin exposure without the usual tax headaches.
Thanks to Japan’s NISA program, basically a tax-free investment account, Metaplanet has shot up to become the most-bought stock around, all because of how they’ve pivoted their entire business around Bitcoin.
What’s clever about this setup is that when people buy Metaplanet shares, they’re essentially getting Bitcoin exposure through the back door, dodging those pesky capital gains taxes that come with direct crypto trading.
This strategic move has completely transformed Metaplanet from what used to be just another hotel company into a powerhouse that’s making waves in both crypto and stock market circles.
Also Read: Metaplanet’s Bitcoin Portfolio Grows to 3,350 BTC Following Latest Acquisition of 150 Bitcoins

