Earlier today, on August 23rd, Gate.io, a leading global cryptocurrency exchange, has announced a new partnership with FC Internazionale Milano, one of the world’s most prestigious football clubs and reigning Serie A champions.
The deal will make Gate.io the Official Sleeve Partner for Inter starting from the 2024/25 season. This partnership will see Gate.io’s logo on the sleeves of Inter’s men’s, women’s, and U20 teams’ playing kits, marking a unique collaboration between a top football club and a prominent digital asset platform.
Official Sleeve Sponsor for FC Internazionale Milano to Boost Innovation
Gate.io and Inter have a collaboration based on common values of innovation, technology, and community-oriented principles. By providing a variety of interesting services, the partnership hopes to improve the fan experience for fans around the world.
Aside from co-branded items, co-marketing activations, and exclusive content, fans can anticipate special chances to interact with the Club both on and off the pitch. The collaboration represents the fusion of state-of-the-art digital technology with conventional sports prowess, opening up new channels for fan contact and participation, the exchange mentioned.
Dr. Lin Han, the founder and CEO of Gate.io, expressed excitement over the partnership, stating, “We are thrilled to partner with Inter, a club with a rich history and a passionate fan base. This partnership aligns with our commitment to innovation and community engagement. We are excited to bring new and exciting experiences to Inter fans around the world.”
Alessandro Antonello, CEO of Inter, also commended the collaboration, saying that they are thrilled to have Gate.io join them as a Sleeve Partner for their esteemed shirt. With this new collaboration, Gate.io, which has over ten years of industry expertise and a similar spirit of innovation, will be well-represented in all of the events they take part in.
Beginning with Inter-Lecce, Gate.io will be shown on Inter’s LED boards during games. It will also be unveiled on the sleeves of the next Inter-Atalanta match. When Gate.io and Interwork together, they can provide supporters with a more advanced, tech-driven experience that combines football with digital innovation.
Gate.io Steps Back from Hong Kong
In other not-so-good news, a virtual asset trading platform licence application was withdrawn by Gate.io’s Hong Kong branch, Gate.HK. This move continues a trend of large international exchanges pulling out of Hong Kong due to the region’s new, strict regulatory framework.
The company has stopped accepting new user registrations, deposits, and marketing efforts in Hong Kong as a “proactive step” in a platform redesign. In a statement, the business said that this action is a reflection of its efforts to review and improve its platform strategy.
Gate.io keeps making news with these two developments, striking a balance between expanding into new alliances and reevaluating its international activities.