Indonesian fintech company DigiAsia (NASDAQ: FAAS) has unveiled a bold $100 million plan to invest in Bitcoin, signaling a major shift in its corporate financial strategy.
On May 19, the company announced that its board of directors had approved the establishment of a Bitcoin treasury reserve.
Under this new initiative, DigiAsia intends to allocate up to 50% of all future net profits toward the acquisition of Bitcoin.
Additionally, the firm is working with regulated financial partners to explore income-generating options for its BTC holdings, such as lending and staking.
The company is also considering innovative funding avenues, including the issuance of convertible notes and other crypto-financial instruments tied to its Bitcoin assets.
Share Price Surges 194% Before Post-Market Dip
The announcement triggered an immediate market reaction, with DigiAsia’s stock price soaring by 194%, from $0.19 to $0.56, during the regular trading session.
The dramatic rally reflects strong investor enthusiasm around the company’s pivot toward digital assets, despite overall bearish sentiment in recent months.
However, the momentum was short-lived; in after-hours trading, the share price fell sharply by 22.6% to $0.28.
Year-to-date, DigiAsia shares have seen steep declines, dropping nearly 96% since the peak of $9.6 in May 2024 to $0.36 currently.
The latest rally underscores how Bitcoin-related strategies continue to drive speculative investor behavior, particularly among small-cap tech and fintech firms.
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Revenue Growth Supports Long-Term Bitcoin Accumulation Plan
DigiAsia’s bold move to adopt Bitcoin as part of its financial strategy is underpinned by its improving financials.
In its latest update on April 1, the company reported a 36% year-on-year increase in revenue, reaching $101 million for 2024.
Projections for 2025 show continued momentum, with expected revenue of $125 million and earnings before interest and taxes (EBIT) forecasted at $12 million.
By committing up to half of its net profits to Bitcoin accumulation, DigiAsia is positioning itself to steadily grow its crypto treasury over time.
The strategy mirrors that of MicroStrategy, the U.S.-based firm led by Michael Saylor, which holds the largest BTC stash among public companies, over 576,000 BTC, valued at nearly $61 billion.
Also Read: El Salvador Undertakes $2.84M Bitcoin Purchase Over Past Week Despite $1.4B Recent IMF Loan
DigiAsia Joins Growing Trend of Corporate Bitcoin Adoption
DigiAsia’s strategy puts it among a growing list of companies integrating Bitcoin into their corporate balance sheets.
Following in the footsteps of pioneers like MicroStrategy, more firms are adopting Bitcoin as a long-term store of value.
Strive Asset Management recently announced a similar shift, becoming a Bitcoin treasury company, while GameStop raised $1.5 billion via a convertible debt offering on April 1, earmarking a portion for Bitcoin purchases.
DigiAsia’s entry into this space signals not only confidence in the long-term value of Bitcoin but also a broader shift in how companies are managing capital amid macroeconomic uncertainty.
As more firms embrace crypto-asset reserves, DigiAsia’s move may inspire further adoption, especially among fintechs in emerging markets.