Crypto.com and UEFA have announced a multi-year partnership, making Crypto.com the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. This collaboration marks a significant milestone in the sports and cryptocurrency industries, aiming to enhance fan engagement and bring innovative experiences to football fans worldwide.
What Does this Mean for Crypto.com?
As part of this historic agreement, Crypto.com will officially sponsor the UEFA Champions League on a global scale. On August 14, 2024, the UEFA Super Cup will mark the debut of Crypto.com’s branding.
A variety of initiatives, such as in-stadium activations, broadcast integrations, and innovative advertising campaigns aimed at captivating spectators and highlighting the relationship between football and cryptocurrency, will be included in this agreement.
“This exclusive partnership with one of the most popular leagues in the world, the UEFA Champions League, represents a significant step in our journey of engaging consumers through iconic global sporting events,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com.
She added, “We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.”
Guy-Laurent Epstein, UEFA’s marketing director also said that they are excited to share the news of their new alliance with Crypto.com, one of the leading global supporters of major sports teams and events.
Epstein added, “This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community.”
Growing Presence of Crypto in Sports
Crypto.com’s partnership with UEFA adds to its growing portfolio of high-profile sports and entertainment collaborations. With over 100 million users, the platform has become a global leader by partnering with renowned events and venues including the FIFA World Cup Qatar 2022, Formula 1, UFC, and the Crypto.com Arena in Los Angeles.
In the upcoming years, the partnership between UEFA and Crypto.com is expected to introduce a novel and innovative approach to fan experiences as they both investigate the possibilities that exist between blockchain technology and football.