Consensys CEO Joseph “Joe” Lubin said on September 19 that MetaMask may issue a native token called MASK, and that the launch could happen sooner than many expect.
Lubin commented during an interview and tied the token to efforts to decentralise parts of the MetaMask platform. The wallet, built by Consensys, serves 30,000,000 monthly active users and lets people access decentralised apps on Ethereum and compatible networks.
What Lubin said?
Lubin suggested early and swap-active users may receive rewards, and he pointed to the Linea layer-2 network as a likely place for the token to appear.
Lubin was clear that MASK is on the roadmap. He said the token links to decentralising features of MetaMask. He did not lay out the final tokenomics. He did say that people who use MetaMask early or who swap assets inside the wallet could see benefits.
Lubin also noted that Linea will extend rewards opportunities across Consensys platforms and some partner protocols.
Where might it launch?
Consensys has its Linea network, a zero-knowledge rollup that is fully EVM compatible. Lubin hinted that MASK could be issued on Linea.
He said MetaMask and Linea are working together to bring this idea to life. That suggests any token distribution could tie into Layer-2 activity and incentives on Linea.
Co-founder’s view and regulation
MetaMask co-founder Dan Finlay has said that if a token is launched, it would be promoted inside the wallet itself.
Finlay also commented that the current US regulatory scene, under the Trump administration, is friendlier to token issuance. He argued that a favourable policy climate reduces legal risk when platforms issue tokens.
The role of mUSD
MetaMask recently released a native stablecoin called MetaMask USD, or mUSD. The stablecoin was issued by Bridge, a Stripe company, and built on M0’s decentralised stablecoin infrastructure.
MetaMask recently released a native stablecoin called MetaMask USD, or mUSD. The stablecoin was issued by Bridge, a Stripe company, and built on M0’s decentralised stablecoin infrastructure.
mUSD went live on both Ethereum and Linea. With a market cap that recently reached $53,400,000, mUSD may help with the adoption of a future MASK token by letting users on-ramp, hold, earn, and spend within the wallet.
How may users benefit?
Lubin’s comments suggest rewards could focus on people who already use swaps or other active features inside MetaMask. That means users who trade, bridge, or participate in apps through the wallet could see early incentives.
The idea seems aimed at moving parts of MetaMask toward a more community-run model while rewarding engagement.
What remains unclear
Key details are not yet public. Final tokenomics, a launch date, and exact reward rules were not spelt out. Lubin’s hints and Finlay’s comments point to a plan, but the team has not released concrete steps or timelines.
Users and developers will likely wait for an official announcement that explains how MASK will be distributed and how it will work with mUSD and Linea.
Why does this matter?
MetaMask is one of the most used wallets in crypto, and any native token could shift how people interact with the wallet and its ecosystem. A token tied to decentralisation could change governance, rewards, or product choices in the app.
If promotion happens inside the wallet, as Finlay suggested, millions of users could see the offer directly.
What to watch next?
Look for a formal announcement from Consensys or MetaMask with full token terms. Pay attention to any technical details about Linea, and to how mUSD is used within the wallet. Also, watch for clear rules on who qualifies for rewards and how the token will be allocated.
Joe Lubin’s comments on September 19 make clear that a MASK token is more than a rumour. The tone of the remarks points to a plan that ties token issuance to decentralisation and to the Linea network.
Also Read: MetaMask Launches Crypto Card in Limited US Rollout, Large Scale Launch In Pipeline