Binance Announces Hosting Of Plume Network HODLer Airdrop Ahead Of Listing, $PLUME Jumps By 17%

In a recent development, Binance revealed Plume (PLUME) is the 32nd project on its popular new HODLer Airdrops, officially introducing Plume to the crypto world.

Plume is a unique EVM-compatible blockchain built to enable Real World Assets (RWAs) and appears to be a disruptor in the space.

Following the announcement, the market reacted immediately, with PLUME’s price increasing by around 17.5% within an hour. 

This is another indication of Binance’s growing power to influence developments through its HODLer airdrop program, which has seen a heavy amount of drives in other tokens.

Details of the Airdrop and Eligibility

As noted by Binance, users who subscribed BNB to either Simple Earn products (Flexible or Locked) or On-Chain Yields between July 24, 2025, and July 27, 2025, will be eligible to receive the PLUME airdrop distribution. 

The token rewards will be deposited into users’ Spot Accounts at least one hour before trading opens. 

According to Binance, airdrop distributions will have a total of 150 million PLUME tokens (1.5% of total supply). 

For comparison, there is an additional 25 million tokens set aside for marketing campaigns after the listing, and there are also an additional 100 million tokens that they intend to release six months later. 

The airdrop allocation mechanism won’t allow any individual’s average BNB holding to be higher than 4%, which was intended to be fair for everyone.

Also Read: Binance Announces Thena (THE) Listing & HODLer Airdrops, Token Prices Skyrocket 373%

Binance Listing and Trading Details

After the airdrop event, Binance has announced the official listing earlier today for PLUME on August 18th at 15:00 (UTC), which will be in a few hours’ time.

Trading pairs will begin against USDT, USDC, BNB, FDUSD, and TRY. Deposits will start on the same day, beginning at 11:30 (UTC).  

Binance will label PLUME with a seed tag. Seed tags are applied on Binance to identify recently launched, higher-risk projects, and will act as a warning to traders that there is potential, but also risk. 

At the time of the listing, PLUME will have a circulating supply of 2.65 billion tokens, representing 26.5% of the entire supply. This provides the market with a very large float on day one! 

Binance also confirmed that there will be “No listing fee”, and announced that their report on PLUME will be released within 48 hours of this announcement.

Also Read: Singapore’s StraitsX USD Defies Stablecoin Norms with a 77% Price Jump To $1.77 After Binance Listing Announcement

Current Market Performance of Plume

As of now, Plume (PLUME) is worth $0.1018, with a staggering 24-hour trading volume of over $58.2 million. This is a 4% increase in the last day and a 4.76% increase in the last week, making for a market capitalization of $270.8 million. 

While its circulating supply of 2.7 billion tokens is high, if the demand from investors continues, the increase in PLUME’s trading momentum earlier on is a good sign of developing confidence in the usage and utility of the token. 

This uptick could be seen after the announcement from Binance and further highlights the exchange’s ability to dictate market sentiment and generate trading activity around newly listed tokens.

Also Read: Thena (THE) Sees 135% Surge After Binance Futures Listing Announcement

Historical Context of Binance Airdrop Announcements

The hype around the PLUME airdrop and listing is reminiscent of previous episodes when Binance’s announcements propelled significant rallies in token prices. 

In February 2025, UnoCrypto reported that MyShell (SHELL) was presented as the 10th HODLer Airdrop project, and its token jumped nearly 40% before its listing.

Similarly, in March 2025, we also reported that GoPlus Security (GPS) jumped 11% when it was announced as part of the program. 

These historical examples indicate that Binance’s airdrop and listing strategy creates short-term bullish momentum, which has seen previously unknown tokens become notable price movers. 

PLUME is now one more of a growing list of tokens to benefit Binance’s significant influence on the market, and now investors can watch the next moves post-listing.

Also Read: Binance Suspends Market Maker Involved with GoPlus Security and MyShell Amid Trading Concerns