Crypto.com has announced the launch of its institutional-grade trading platform in the United States, marking a major step in its expansion strategy.
The new platform, revealed on January 21, will feature over 300 cryptocurrencies and 480 trading pairs, targeting institutional clients with advanced trading capabilities.
This move complements Crypto.com’s existing retail trading mobile application, enhancing its presence in the competitive U.S. crypto market.
Institutional Trading Platform in the U.S.
According to Kris Marszalek, Co-Founder and CEO of Crypto.com, the exchange has been in development since its initial test phase in 2022. “We took the time to build the best possible product for institutional and advanced users,” he said, adding that the U.S. remains a market the company is “bullish about.”
A Cutting-Edge Platform for Advanced Trading
The newly launched platform boasts state-of-the-art technological features tailored for institutional and professional traders. With deep global liquidity and ultra-low latency, the exchange is designed to handle high-frequency trading efficiently.
Its advanced matching engine can process up to 64 million transactions per second, with a remarkable 370-nanosecond matching latency.
Users will benefit from a customizable trading interface, allowing elements like charts and order books to be personalized for an optimized experience.
Features such as advanced order types, sub-account creation, and robust trading bots—like DCA (Dollar Cost Averaging), GRID, and TWAP (Time-Weighted Average Price)—cater to both active and passive traders.
The platform also integrates seamless banking services. Institutional clients can fund their accounts via direct Fedwire transfers and withdraw funds as USD or USDC at a 1:1 ratio without conversion fees.
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Additional offerings include instant transfers through the CUBIX system, tailored OTC trading services, and APIs such as FIX 4.4, WebSockets, and REST for an ultra-low latency trading experience.
Positioning Against Competitors
Crypto.com is positioning itself as a strong competitor to Coinbase, which currently dominates the U.S. crypto market.
Ranked among the top global spot trading exchanges, Crypto.com claims to have the world’s most robust USD-supporting cryptocurrency exchange.
Its fee structure is also competitive, offering maker fees as low as 0%, along with incentives for users engaging in trading and other activities.
The Push for Bitcoin Reserve
This strategic launch comes at a time when several U.S. corporations are considering Bitcoin as a reserve asset. Shareholders of tech giants like Microsoft, Amazon, and Meta have suggested that these firms explore holding Bitcoin in their reserves, reflecting the growing institutional interest in cryptocurrency.
Crypto.com has emphasized its commitment to regulatory compliance, security, and privacy. With over 100 million customers globally, the company continues to focus on building trust and offering innovative solutions for both retail and institutional users.
The U.S. launch follows its global success, where the exchange achieved recognition for its liquidity, resilience, and competitive spreads in BTC and ETH trading.
By introducing a cutting-edge institutional exchange, Crypto.com is not only broadening its customer base but also challenging the status quo in the competitive U.S. crypto landscape.
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