On January 20th, Global crypto exchange CoinW has inked a partnership with with football giant LALIGA.
According to local media reports, the international cryptocurrency exchange, which is well-known for its security and innovation, has signed a collaboration with LALIGA, the professional football league in Spain and a worldwide representation of the game.
With this historic partnership, CoinW officially enters the global sports market as the Official Regional Crypto Exchange of LALIGA, creating a partnership that combines the revolutionary potential of blockchain technology with the love of football.
The partnership also comes at a time when the crypto sponsorship in the sports segment has seen a skyrocketing rise.
What Will the Partnership Include?
Under the partnership, football and cryptocurrency fans can anticipate many events and gifts in the future. A few of these will include fan interaction initiatives and special incentives and giveaways.
Additionally the partnership will witness other blockchain education initiatives and events with an immersive football theme all year long. This year-long celebration of the collaboration between LALIGA and CoinW will provide fans new options to get involved with their favorite sport while learning more about the cryptocurrency space.
Also Read: Coinbase Partners with Canadian Football League Amid Rising Crypto Impact On Sports
“At CoinW, we are dedicated to creating a future where blockchain and sports unite, offering fans around the globe immersive and rewarding experiences,” said Nassar Achkar, Chief Strategy Officer of CoinW.
They add, “This collaboration is not just a milestone for CoinW; it’s a celebration of the limitless possibilities of crypto and football.”
Crypto Sponsorships and Collaborations Gain Traction
For a while now, the idea of cryptocurrency sponsorship has been gaining popularity. Because sports are popular, they help cryptocurrency companies establish their brands and attract a larger audience.
When cryptocurrency companies sponsor sports events, they typically notice an increase in customers and good marketing. This approach is used by several Bitcoin businesses to contribute significantly to sports sponsorship.
To host a padel tournament, cryptocurrency exchange KuCoin has signed a sponsorship agreement with the Dubai Sports Council. The upcoming Padel Cup for public personnel is being sponsored by the Dubai Sports Council in collaboration with cryptocurrency exchange KuCoin.
Additionally, Crypto.com is F1’s official international partner, as shown by the hoardings and banners it establishes throughout the racetrack.
In a same vein, Binance collaborated with Cristiano Ronaldo to offer unique trading sessions. Redefining what a digital fan is was the aim of the agreement.
Additionally, Coinbase, a sponsor of the NBA and the Golden State Warriors, has officially joined forces with the Los Angeles Clippers.
This trend has also coincided with an increase in the amount of Bitcoin sponsorships for English football teams. A record-breaking £130 million ($170 million) has been spent by cryptocurrency companies on partnerships for the 2024–2025 Premier League season, according to a Bloomberg story. If new partnerships are regularly announced throughout the season, that number is likely to increase much further.